FRIGO was born in 2000 when a Swedish inventor decided that men’s underwear was, in general, pretty terrible. While it should be keeping guys cool and dry, in fact it seemed to do just the opposite. Traditional briefs and boxers did a terrible job at controlling sweat, providing support, allowing freedom of motion and – most important – keeping things comfortable.
So this Swedish inventor set out to revolutionize an industry. Rather than concentrating on tweaking fabrics, as many other manufacturers were doing, he focused on the ergonomics of the underwear itself.
He believed that the key to comfort was in creating a zone of ventilation within the underwear. To do this, he designed a netted pouch and adjustment system that would provide lift, support and separation between a guy’s jewels and the rest of his body. This totally new structure would result in less perspiration and keep things totally “FRIGO” (the Latin word for “dry and cool”) at all times.
After the first prototypes were created and the initial design finalized, it was time to take FRIGO out of the lab and into the world. In 2007, under the guidance of former executives from Tempur (the global mattress company), Gunnar Holm and Mathias Ingvarsson, FRIGO underwear was introduced to the world.
Today, we continue to evolve the original FRIGO Zone™ design (U.S. Patent # 7178174) with new features, fabrics and technologies. For example, our flagship FRIGO No. 1 Exclusive was engineered with the assistance of Progressive Labs at the world-renowned Sports Technology Institute at Loughborough University in the UK.
As we look to the future, FRIGO will continue to revolutionize the way guys wear underwear to ensure they enjoy even more comfort, coolness and control. (You’re welcome.)