Behind every FRIGO is a great story.
FRIGO was born in 2000 when a Swedish inventor decided that men’s underwear was, in general, pretty terrible. While it should be keeping guys cool and dry, in fact it seemed to do just the opposite. Traditional briefs and boxers did a terrible job at controlling sweat, providing support, allowing freedom of motion and – most important – keeping things comfortable.
So this Swedish inventor set out to revolutionize an industry. Rather than concentrating on tweaking fabrics, as many other manufacturers were doing, he focused on the ergonomics of the underwear itself.
He believed that the key to comfort was in creating a zone of ventilation within the underwear. To do this, he designed a netted pouch and adjustment system that would provide lift, support and separation between a guy’s jewels and the rest of his body. This totally new structure would result in less perspiration and keep things totally “FRIGO” (the Latin word for “dry and cool”) at all times.
After the first prototypes were created and the initial design finalized, it was time to take FRIGO out of the lab and into the world. In 2007, under the guidance of former executives from Tempur (the global mattress company), Gunnar Holm and Mathias Ingvarsson, FRIGO underwear was introduced to the world.
Today, we continue to evolve the original FRIGO Zone™ design (U.S. Patent # 7178174) with new features, fabrics and technologies. For example, our flagship FRIGO No. 1 Exclusive was engineered with the assistance of Progressive Labs at the world-renowned Sports Technology Institute at Loughborough University in the UK.
As we look to the future, FRIGO will continue to revolutionize the way guys wear underwear to ensure they enjoy even more comfort, coolness and control. (You’re welcome.)
FRIGO. THE REVOLUTION STARTS BELOW.
See who’s repping FRIGO around the world.
Mathias Ingvarsson, Founder
Mathias Ingvarsson brings to the Company a strong entrepreneurial and managerial background. He started his career as co-founder and CEO of Litteraturum AB, a company created to challenge the monopoly that existed in Sweden for the sale of college textbooks. Within the first year, Litteraturum AB gained a 15% share of the market and was then partially sold to a Venture Capital firm. Mr. Ingvarsson then endeavored to set up the same business online––Lychis.com––and developed Sweden’s biggest web portal for university students, with over 70% of the total student population as members.Mr. Ingvarsson then moved on to TempurPedic, joining the company in its infancy and acting as a driving force for its worldwide success both before and after its public listing. There, he was part of the small team that determined the Company’s strategic direction, identified strategic opportunities and partnerships, and oversaw product design. He held various positions within TempurPedic, ultimately acting as Vice President and European Director, and overseeing over 30 countries in total.
Mr. Ingvarsson holds a Bachelor of Business and Economics degree from Vesalius College in Belgium, and has also attended Boston University and Bentley College in the U.S.
Partner: Curtis “50 Cent” Jackson50 Cent, born Curtis James Jackson III, is an American rapper, entrepreneur, investor and actor from Queens, New York. He rose to fame with the release of his 2003 album Get Rich
or Die Tryin’, which has sold more than 8 million copies. The Grammy Award winner has sold more than 30 million albums worldwide and has been awarded numerous accolades including:
13 Billboard Music Awards, six World Music Awards, three American Music Awards and four BET Awards, to name a few. He was ranked as the #1 rap artist and most successful Hot 100 Artist of the 2000s by Billboard Magazine, as well as that decade’s sixth-best artist and fourth top male artist.
50 Cent currently serves as Executive Producer and has a reoccurring role on the hit series “Power” on Starz and is an Executive Producer on the critically acclaimed SundanceTV series “Dream School.”
Recognized as one of the most talented and prolific music artists of his time, 50 Cent has managed to leverage his star power into record breaking brand extensions encompassing a broad spectrum of businesses including: artist management, film and television production, footwear and apparel, fragrance, video games, publishing, headphones, health drinks and supplements.
as the vehicle by which he and his family give back to the community through a variety of outreach programs and donations. In 2006, The Giving Back Fund, the premier philanthropic resource for the sports and entertainment communities, ranked Carmelo in their top ten of the “Giving Back 30” report surrounding celebrity philanthropists in America.On the court, the Olympics proved to be the perfect display of his passion, maturity and excellence for the sport – and being the only player in NBA history to win three Gold Medals in 2008, 2012 and 2016 – has been the ultimate token of redemption, success and global recognition for the NBA All-Star and three-time Olympian.
Anthony currently resides in New York City, with his wife LaLa Vazquez Anthony, and their son, Kiyan. Not having the opportunity to know his father, Melo wants his son to grow up knowing how much he is loved. Whether it’s the three of them going to the park, or father and son going to the barbershop, investing in his family’s future is of the utmost importance.
Brand Ambassador: TimbalandBorn Timothy Z. Mosley in Norfolk, Virginia on March 10, 1972, Timbaland, so named by Jodeci member Devante Swing after the Timberland boot, has had many reincarnations–from disc jockey DJ Tiny Tim to half of the hip hop group Timbaland & Magoo; from membership in Devante Swing’s Swing Mob crew known as Da Bassment to S.B.I. (Surrounded By Idiots), a production ensemble including Pharrell Williams, to being CEO of his own label, Mosley Music Group.
Super-producer Timbaland has stamped his indelible imprint on the music scene since the mid-1990s. His production has helped create career-defining hits for artists such as Jodeci, Aaliyah, Ginuwine, Missy Elliott, Destiny’s Child, Ludacris, Snoop Dogg and Jay-Z, among many others. Respected beyond the genres of urban and hip hop music, Timbaland, whose musical influences cross cultural lines, has also been sought by diverse superstars whose music similarly knows no boundaries, from pop star Justin Timberlake to avantsinger Bjork. Released April 3, 2007 is his second solo album, Timbaland Presents Shock Value (Blackground/Interscope/Mosley Music Group). That disc follows his producing of the majority of the tracks, including the #1 “SexyBack,” on Timberlake’s #1 charting, multiplatinumFutureSex/LoveSounds, which followed their work together on Timberlake’s previous smash, Justified.
Timbaland’s trademark sound has spawned numerous imitators—yet he has always remained the acknowledged originator. Not surprisingly given his talents, he started a new label in partnership with Interscope even as he delivered another three albums for Elliott, including 2005’s The Cookbook.
See all the buzz about FRIGO.
FRIGO has been featured IN or ON:
FROM CUSTOMERS & FRIENDS
Frigos are the best thing for men since women.
Scott Ferrall Evening Sports Show on Howard Stern
My tastes are simple – the best quality.
Mathias Ingvarsson, Founder
Put Men in the Lap of Luxury.
Call it Victor’s Secret.
The New York Times